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Bottom‐line Experiences: Measuring the Value of Design in Service
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Bottom‐line Experiences: Measuring the Value of Design in Service (2008)Bottom‐line Experiences: Measuring the Va…The Strategic Use of Service Design for Leaders in Service Organizations (2011)The Strategic Use of Service …Evolving to a New Dominant Logic for Marketing (2003)Service-dominant logic: continuing the evolution (2007)Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers (2010)
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  • 2011The Strategic Use of Service Design for Leaders in Service Organizations9 cited

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