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Who are “innovators” and do they matter?
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Who are “innovators” and do they matter? (2007)Who are “innovators” and do they matter?Diffusion of Innovations 1 (2019)Diffusion of Innovations 1A New Product Growth for Model Consumer Durables (2004)A New Product Growth for Mode…Brand Community (2001)Brand CommunityA Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness (1999)A Cross-National Investigatio…A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology (1998)A Conceptual and Operational …Measuring Consumer Innovativeness (1991)Measuring Consumer Innovative…Crossing the Chasm (1991)Crossing the ChasmThe Market Maven: A Diffuser of Marketplace Information (1987)The Market Maven: A Diffuser …A Propositional Inventory for New Diffusion Research (1985)A Propositional Inventory for…Reference Group Influence on Product and Brand Purchase Decisions (1982)Reference Group Influence on …Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings (1982)Innovation characteristics an…Innovativeness, Novelty Seeking, and Consumer Creativity (1980)Innovativeness, Novelty Seeki…Innovativeness: The Concept and Its Measurement (1978)Innovativeness: The Concept a…A New Product Growth Model for Consumer Durables (1976)A New Product Growth Model fo…A New Product Growth for Model Consumer Durables (1969)A New Product Growth for Mode…Role of Product-Related Conversations in the Diffusion of a New Product (1967)Role of Product-Related Conve…Conflict, arousal, and curiosity. (1960)Consumer innovativeness (2002)Intellectual Evolution from Adolescence to Adulthood (2009)Diffusion of Innovations (1963)Using Online Conversations to Study Word-of-Mouth Communication (2004)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications (2012)Understanding Attitudes and Predicting Social Behavior (1980)Structural Equations with Latent Variables (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage1 (2000)Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)Risk Taking and Information Handling in Consumer Behavior (1969)Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)The impact of electronic word-of-mouth communication: A literature analysis and integrative model (2012)The Strength of Weak Ties (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Users of the world, unite! The challenges and opportunities of Social Media (2009)Information Technology Implementation Research: A Technological Diffusion Approach (1990)Social Cognitive Theory of Mass Communication (2001)The utilization of e‐government services: citizen trust, innovation and acceptance factors* (2005)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate1 (2005)Electronic word-of-mouth in hospitality and tourism management (2007)What Makes Online Content Viral? (2011)
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References

  • 2019Diffusion of Innovations 137,320 cited
  • 1969A New Product Growth for Model Consumer Durables5,999 cited
  • 2001Brand Community3,994 cited
  • 1976A New Product Growth Model for Consumer Durables3,948 cited
  • 1998A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology3,573 cited
  • 1982Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings3,284 cited
  • 2004A New Product Growth for Model Consumer Durables2,413 cited
  • 1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
  • 1967Role of Product-Related Conversations in the Diffusion of a New Product1,809 cited
  • 1980Innovativeness, Novelty Seeking, and Consumer Creativity1,715 cited
  • 1978Innovativeness: The Concept and Its Measurement1,549 cited
  • 1991Measuring Consumer Innovativeness1,460 cited
  • 1987The Market Maven: A Diffuser of Marketplace Information1,322 cited
  • 1999A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness1,281 cited
  • 1985A Propositional Inventory for New Diffusion Research1,209 cited

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  • 1991Crossing the Chasm1,051 cited
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