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Made with real crocodiles: The use of anthropomorphism to promote product kinship in our youngest consumers
16 references·5 citing·39 second hop
Made with real crocodiles: The use of anthropomorphism to promote product kinship in our youngest consumers (2013)Made with real crocodiles: The use of ant…Children as Consumers: Advertising and Marketing (2008)Children as Consumers: Advert…Dominated Consumer Acculturation: The Social Construction of Poor Migrant Women's Consumer Identity Projects in a Turkish Squatter (2007)Dominated Consumer Acculturat…Social identity as a useful perspective for self‐concept–based consumer research (2002)Social identity as a useful p…The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences (1999)The Social Uses of Advertisin…Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Consumer Socialization of Chi…Children as Consumers: A Psychological Analysis of the Young People's Market (1998)Children as Consumers: A Psyc…Moderators of the Impact of Self-Reference on Persuasion (1996)Moderators of the Impact of S…Social Identity Theory: Constructive and Critical Advances. 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References

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205 cited
  • 1996Moderators of the Impact of Self-Reference on Persuasion197 cited
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    • 2021Friends are not to be eaten: Children are reluctant to eat cookies that share physical and psychological human features due to their desire to relate to the food10 cited
    • 2024The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands5 cited