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Children's Recognition of Consumption Symbolism in Children's Products

147 citations0/0 files storedJournal of Consumer Research

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Perception and Purchasing Behavior

Abstract

The development of children's abilities to recognize consumption symbolism has been examined using adults' products, but not using children's products. The present study examines children's perceptions of the users of children's products and tests hypotheses concerning the effects of age, sex, social class, and sibling influence. As expected, the greatest differences are found among children of different ages. Results are interpreted as due to product-related experience and positive biases toward higher-status brand names and personally owned products.

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References

1969The Handbook of Social Psychology 1975The psychology of sex differences 1972The attraction paradigm 1978Children's Minds 2002Judgement and Reasoning in the Child 2002The World of Goods 1978Gender effects in decoding nonverbal cues.2018Some Principles of Stratification

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1995The Relationship between Cartoon Trade Character Recognition and Attitude toward Product Category in Young Children 1994Exploring the Symbolic Meaning of Brands 2001Structural Equations Modeling 2012The Commodification of Self‐Esteem: Branding and B ritish Teenagers 1990In Search of a Common Thread: Classification of Information Communicated Through Dress 1998Fashion brand preferences among young consumers 2008Children's use of brand symbolism

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