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This paper presents an analytical framework, focused on individuals as the unit of analysis that enables micro-level analytical insights to be drawn from data collected in the Global Entrepreneurship Monitor (GEM) project. GEM is among the largest entrepreneurship research initiatives in the world. Its main purpose is to investigate how entrepreneurship influences economic development at the national level. It has had a strong influence on industry and entrepreneurship policy practice around the world. However, regardless of all GEM's previous achievements it is argued in this paper that an additional analytical framework complementing the earlier macro-level focus is crucial. The strengths and limitations of the proposed analytical framework are discussed. The key to successful micro-level analysis of GEM data is the ability to compare characteristics of entrepreneurship across countries and across different life cycle stages.
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