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Influence of parent brand attitude and self-brand congruity on consumer response to green brand extensions for apparel products
16 references·3 citing·39 second hop
Influence of parent brand attitude and self-brand congruity on consumer response to green brand extensions for apparel products (2014)Influence of parent brand attitude and se…Advances in Consumer Research (2025)Advances in Consumer ResearchA Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior (2025)A Glance on Changing Workplac…Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Emotional Brand Attachment an…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Reporting Structural Equation Modeling and Confirmatory Factor Analysis Results: A Review (2006)Reporting Structural Equation…Self‐Construal, Reference Groups, and Brand Meaning (2005)Self‐Construal, Reference Gro…Environmental segmentation alternatives: a look at green consumer behavior in the new millennium (1999)Environmental segmentation al…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Green consumers in the 1990s: Profile and implications for advertising (1996)Green consumers in the 1990s:…Managing Brand Equity (1991)Managing Brand EquityConsumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Possessions and the Extended Self (1988)Possessions and the Extended …Advances in Consumer Research (1983)Advances in Consumer ResearchSelf-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Social dimension of sustainability: From community to social capital (2018)Social dimension of sustainab…Perceived Consumption Value, Pro-Environmental Belief, Attitude, eWOM, and Purchase Intention Toward Upcycling Fashion Products (2018)Perceived Consumption Value, …Impact of brand and country image on the perception of sustainability in the fashion business (2016)Impact of brand and country i…Power analysis and determination of sample size for covariance structure modeling. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 2006Reporting Structural Equation Modeling and Confirmatory Factor Analysis Results: A Review6,936 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
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  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1983Advances in Consumer Research2,879 cited
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  • 1999Environmental segmentation alternatives: a look at green consumer behavior in the new millennium1,610 cited
  • 1996Green consumers in the 1990s: Profile and implications for advertising1,580 cited
  • 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

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1,328 cited
  • 2025A Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior1,228 cited
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    • 2018Social dimension of sustainability: From community to social capital38 cited
    • 2018Perceived Consumption Value, Pro-Environmental Belief, Attitude, eWOM, and Purchase Intention Toward Upcycling Fashion Products18 cited
    • 2016Impact of brand and country image on the perception of sustainability in the fashion business14 cited