Financial and alternative choices in personal transportation habits

Abstract

An empirical study was conducted of employed professionals, representative of the marketing and financial services industry located within the metropolitan section of Pittsburgh, PA, resulting in 191 useable questionnaires. The thrust was to investigate the degree of seriousness on the part of working professionals' promoting new initiatives, such as public transportation and purchasing hybrid vehicles, to mitigate gasoline prices via their perceptions of the importance of selected economic, political, and personal transportation preferences, and its relationship to Customer Relationship Management (CRM). It was found through multivariate analysis that the influence of selected financial incentives can be quite powerful, especially by the use of employer-based and supported transportation programming. In general, such employer-supported programmes were very well received in changing employee behaviour for those would were so privileged, which may lead to a happier and more productive workforce.

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