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Homogeneity and heterogeneity in stochastic models of brand choice behavior · Study

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ArticleHomogeneity and heterogeneity in stochastic models of brand choice behavior

Moshe M. Givon1985

Article1985

Homogeneity and heterogeneity in stochastic models of brand choice behavior

Moshe M. Givon · Dan Horsky

8 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Economic and Environmental Valuation

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References

1982A Dynamic Attribute Satiation Model of Variety-Seeking Behavior 1975Sociological Methodology 1975 1984Variety Seeking Through Brand Switching 1978Identifying the Deal Prone Segment 1975Statistical Decomposition Analysis with Applications in the Social and Administrative Sciences 19831983 AMA educators' proceedings 1971Stochastic Models of Buying Behavior.1977A Parsimonious Description of the Hendry System

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1982Dynamic Analysis of Consumer Response to Marketing Strategiesarticle · 13 shared references 1983Formal Choice Models in Marketingarticle · 10 shared references 1978Market Share Models as Approximators of Aggregated Heterogeneous Brand Choice Behaviorarticle · 9 shared references 2008Try It, You Will Like It—Does Consumer Learning Lead to Competitive Price Promotions?article · 9 shared references 1979Application of a Composite Stochastic Model of Brand Choicearticle · 8 shared references 1991Incorporating choice dynamics in models of consumer behaviorarticle · 8 shared references

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Year1985

Typearticle

Published1985-01-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations8

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0167-8116(85)90038-2

openalex_workW2035402933

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