Suppliers’ international strategies

Svante Andersson

32 citations0/0 files storedEuropean Journal of Marketing

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International Business and FDI Quality and Supply Management Outsourcing and Supply Chain Management

Abstract

A longitudinal study of the international behaviour of Swedish suppliers is presented. Three different types of supplier are identified: simple suppliers, advanced suppliers, and own product suppliers. Factors influencing the internationalisation of these suppliers are discussed. It is concluded that the firms’ offer and the customers’ buying strategies influence the firms’ international behaviour. However, these factors do not determine the international strategies completely. Various entrepreneurs will choose various strategies. Three different types of entrepreneurs are identified: the marketing, technical, and structural entrepreneurs. The type of entrepreneur influences the firms’ international strategies in different directions.

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References

1984Case Study Research: Design and Methods 1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 2003The Theory of Economic Development 1984Upper Echelons: The Organization as a Reflection of Its Top Managers 1985Competitive Advantage: Creating and Sustaining Superior Performance 1995The Theory of the Growth of the Firm 1977The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments

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2011International Entrepreneurship research (1989–2009): A domain ontology and thematic analysis 2003Innovative Internationalisation in New firms: Born Globals–the Swedish Case 2010Combining industrial buyer and seller strategies for international supply and marketing management 2006International Growth Strategies in Consumer and Business-to-Business Markets in Manufacturing and Service Sectors

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