Article2013

Content and process priming: A review

244 citations0/0 files storedJournal of Consumer Psychology

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Decision-Making and Behavioral Economics Consumer Behavior in Brand Consumption and Identification Psychology of Social Influence

Abstract

Abstract The last forty years of social science research have produced over 12,000 articles on priming. The range, complexity, and novelty of priming effects are hard to comprehend, let alone explain, using a single model or perspective. In this review, we discuss content priming and process priming effects. We then propose an integrative model that can account for the combined results.

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References

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