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A Text Mining-Based Review of Cause-Related Marketing Literature
16 references·16 citing·39 second hopsampled
A Text Mining-Based Review of Cause-Related Marketing Literature (2015)A Text Mining-Based Review of Cause-Relat…topicmodels : An R Package for Fitting Topic Models (2011)topicmodels : An R Package fo…Testing a social-cognitive model of moral behavior: The interactive influence of situations and moral identity centrality. (2009)Testing a social-cognitive mo…Text Mining Infrastructure in R (2008)Text Mining Infrastructure in…Strategy and society: the link between competitive advantage and corporate social responsibility (2007)Strategy and society: the lin…The link between competitive advantage and corporate social responsibility (2006)The link between competitive …Building Brand Equity through Corporate Societal Marketing (2002)Building Brand Equity through…Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Does Doing Good Always Lead t…The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another? (2000)The Influence of Cause-Relate…Charitable programs and the retailer: do they mix? (2000)Charitable programs and the r…Untangling text data mining (1999)Untangling text data miningCorporate Citizenship: Cultural Antecedents and Business Benefits (1999)Corporate Citizenship: Cultur…Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell (1998)Donations to Charity as Purch…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)The pyramid of corporate soci…Strategies for assessing and managing organizational stakeholders (1991)Strategies for assessing and …A Three-Dimensional Conceptual Model of Corporate Performance (1979)A Three-Dimensional Conceptua…Neuroscience research in consumer behavior: A review and future research agenda (2022)Neuroscience research in cons…Cause-related marketing: a systematic review of the literature (2022)Cause-related marketing: a sy…Sustainability startups and where to find them: Investigating the share of sustainability startups across entrepreneurial ecosystems and the causal drivers of differences (2021)Sustainability startups and w…Strategic Directions for AI: The Role of CIOs and Boards of Directors (2021)Strategic Directions for AI: …Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis (2020)Factors Affecting the Effecti…An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research (2020)An assessment of the literatu…The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars (2019)The effect of cause-related m…Cause-Related Marketing Research (1988–2016): An Academic Review and Classification (2019)Cause-Related Marketing Resea…A text mining and topic modelling perspective of ethnic marketing research (2019)A text mining and topic model…Understanding the use of Virtual Reality in Marketing: A text mining-based review (2018)Understanding the use of Virt…The role of consumer-cause identification and attitude in the intention to purchase cause-related products (2018)The role of consumer-cause id…Technology in the 21st century: New challenges and opportunities (2018)Technology in the 21st centur…Firms with benefits: A systematic review of responsible entrepreneurship and corporate social responsibility literature (2018)Firms with benefits: A system…Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy (2018)Exploring online customer eng…Corporate Social Responsibility (CSR): A Survey of Topics and Trends Using Twitter Data and Topic Modeling (2018)Corporate Social Responsibili…Cause-related marketing persuasion research: an integrated framework and directions for further research (2018)Cause-related marketing persu…Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)Consumer Choice between Hedonic and Utilitarian Goods (2000)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)What We Know and Don’t Know About Corporate Social Responsibility (2012)Corporate social responsibility and access to finance (2013)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)Corporate Social Responsibility (1999)The Social Responsibility of Business Is to Increase Its Profits (2007)The Modern Corporation and Private Property (1933)Social Responsibilities of the Businessman (1954)A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance (1995)Corporate Social and Financial Performance: A Meta-Analysis (2003)Social Responsibilities of the Businessman (2013)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison (2001)Firm resources and sustained competitive advantage (2004)How Corporate Social Responsibility Influences Organizational Commitment (2008)How can corporate social responsibility activities create value for stakeholders? A systematic review (2010)Bioconductor: open software development for computational biology and bioinformatics (2004)Long-term reduction in implicit race bias: A prejudice habit-breaking intervention (2012)quanteda: An R package for the quantitative analysis of textual data (2018)stm : An R Package for Structural Topic Models (2019)Corporate Stakeholders and Corporate Finance (1987)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)When Will Stakeholder Groups Act? An Interest- and Identity-Based Model of Stakeholder Group Mobilization (2003)A stakeholder model for implementing social responsibility in marketing (2005)Measurement of Corporate Social Action (2006)Barriers analysis for green supply chain management implementation in Indian industries using analytic hierarchy process (2013)Country-level institutions, firm value, and the role of corporate social responsibility initiatives (2016)Environmental, Social, and Governance (ESG) disclosure: A literature review (2022)“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility (2008)A framework of sustainable supply chain management: moving toward new theory (2008)The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice (2010)
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References

  • 1979A Three-Dimensional Conceptual Model of Corporate Performance10,478 cited
  • 1991The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders9,028 cited
  • 2007Strategy and society: the link between competitive advantage and corporate social responsibility7,425 cited
  • 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 2006The link between competitive advantage and corporate social responsibility1,870 cited
  • 2008Text Mining Infrastructure in R1,258 cited
  • 1999Corporate Citizenship: Cultural Antecedents and Business Benefits1,229 cited
  • 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
  • 1991Strategies for assessing and managing organizational stakeholders1,170 cited
  • 2011topicmodels : An R Package for Fitting Topic Models1,071 cited
  • 2009Testing a social-cognitive model of moral behavior: The interactive influence of situations and moral identity centrality.976 cited
  • 2000The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?952 cited
  • 2002Building Brand Equity through Corporate Societal Marketing

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944 cited
  • 1999Untangling text data mining883 cited
  • 2000Charitable programs and the retailer: do they mix?809 cited
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    • 2021Sustainability startups and where to find them: Investigating the share of sustainability startups across entrepreneurial ecosystems and the causal drivers of differences95 cited
    • 2018Corporate Social Responsibility (CSR): A Survey of Topics and Trends Using Twitter Data and Topic Modeling91 cited
    • 2020Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis90 cited
    • 2018Cause-related marketing persuasion research: an integrated framework and directions for further research84 cited
    • 2019Cause-Related Marketing Research (1988–2016): An Academic Review and Classification80 cited
    • 2020An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research78 cited
    • 2019A text mining and topic modelling perspective of ethnic marketing research77 cited
    • 2018Technology in the 21st century: New challenges and opportunities73 cited
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