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A Text Mining-Based Review of Cause-Related Marketing Literature · Study

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ArticleA Text Mining-Based Review of Cause-Related Marketing Literature

João Guerreiro2015

Article2015

A Text Mining-Based Review of Cause-Related Marketing Literature

João Guerreiro · Paulo Rita · Duarte Trigueiros

165 citations·0/0 files stored·Journal of Business Ethics

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Computational and Text Analysis Methods Corporate Social Responsibility Reporting Consumer Behavior in Brand Consumption and Identification

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References

1979A Three-Dimensional Conceptual Model of Corporate Performance 1991The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders 2007Strategy and society: the link between competitive advantage and corporate social responsibility 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility 1997The Company and the Product: Corporate Associations and Consumer Product Responses 2006The link between competitive advantage and corporate social responsibility 2008Text Mining Infrastructure in R 1999Corporate Citizenship: Cultural Antecedents and Business Benefits

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Year2015

Typearticle

Published2015-03-24

VenueJournal of Business Ethics

ISSN-L0167-4544

Languageen

Citations165

Files0 public / 0

ShelfComputational and Text Analysis Methods

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doi10.1007/s10551-015-2622-4

openalex_workW2035595271

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2021

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2018Corporate Social Responsibility (CSR): A Survey of Topics and Trends Using Twitter Data and Topic Modeling

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2018Cause-related marketing persuasion research: an integrated framework and directions for further research