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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

João Guerreiro · Study

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João Guerreiro

14 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0001-6286-1437

h-index12

i1012

Citations1,270

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Most cited in this library

Understanding the use of Virtual Reality in Marketing: A text mining-based review2018 · 320 citations
How Green Trust, Consumer Brand Engagement and Green Word-of-Mouth Mediate Purchasing Intentions2021 · 185 citations
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy2018 · 166 citations
A Text Mining-Based Review of Cause-Related Marketing Literature2015 · 165 citations
Attention, emotions and cause-related marketing effectiveness2015 · 121 citations

Works

14 shown

How to Conduct Valuable Marketing Research With Neurophysiological Tools

Psychology and Marketing·2025·10 authors·Open access

22citations

I assert ownership of it: repatronage intentions in wine tourism

Anatolia·2024·3 authors·Open access

2citations

Engaging with intelligent voice assistants for wellbeing and brand attachment

Journal of Brand Management·2023·3 authors·Open access

40citations

How to earn a premium price: the effect of green marketing and brand coolness

Journal of Communication Management·2023·4 authors·Open access

34citations

Neuroscience research in consumer behavior: A review and future research agenda

International Journal of Consumer Studies·2022·3 authors·Open access

59citations

How augmented reality media richness influences consumer behaviour

International Journal of Consumer Studies

·2022

·4 authors

·Open access

103citations

How Green Trust, Consumer Brand Engagement and Green Word-of-Mouth Mediate Purchasing Intentions

Sustainability·2021·2 authors·Open access

185citations

Autonomic emotional responses to food: Private label brands versus National Brands

Journal of Consumer Behaviour·2020·3 authors·Open access

18citations

Understanding the role of visual attention on wines’ purchase intention: an eye-tracking study

International Journal of Wine Business Research·2019·3 authors·Open access

34citations

Understanding the use of Virtual Reality in Marketing: A text mining-based review

Journal of Business Research·2018·5 authors·Open access

320citations

Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy

Journal of Hospitality Marketing & Management·2018·3 authors

166citations

Psychological behavior of generation Y: living between real and virtual reality

·2018·2 authors

1citations

Attention, emotions and cause-related marketing effectiveness

European Journal of Marketing·2015·3 authors

121citations

A Text Mining-Based Review of Cause-Related Marketing Literature

Journal of Business Ethics·2015·3 authors

165citations