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Entrepreneurs: Invent a new brand name or revive an old one? · Study

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ArticleEntrepreneurs: Invent a new brand name or revive an old one?

Lawrence M. Bellman2005

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Articlegreen2005

Entrepreneurs: Invent a new brand name or revive an old one?

Lawrence M. Bellman

28 citations·0/0 files stored·Business Horizons

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Consumer Behavior in Brand Consumption and Identification Entrepreneurship Studies and Influences Business Strategies and Innovation

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References

1998‘Strategic brand management’2002Exploring the impact of product category risk and consumer knowledge in brand extensions

Cited by

2013Back to the future: adoption and diffusion of innovation in retro-industries 2017Branding with the in–out effect: The impact of consonantal articulation on brand evaluation 2015Tastlé-Nestlé, Toogle-Google: The effects of similarity to familiar brand names in brand name innovation 2018A model of fans’ reaction to resurrected brands of sport organizations 2017A multi-phased FQFD for the design of brand revitalisation 2015When innovation met renovation: back to the future of branding 2019Increasing Brand Orientation and Brand Capabilities Using Licensing: an Opportunity for SMEs in International Markets 2019Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation

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Details

Year2005

Typearticle

Published2005-05-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations28

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.bushor.2004.10.025

openalex_workW2035924321

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