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Entrepreneurs: Invent a new brand name or revive an old one?

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References

1998‘Strategic brand management’544 cited
2002Exploring the impact of product category risk and consumer knowledge in brand extensions55 cited

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2022Antecedents and Mediators for Building and Integrated Research Framework towards Successful Brand Revitalisation

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5 cited

2022An Entrepreneur’s Perspective on Entrepreneurial Recycling4 cited