Evolving the E‐Business

Michael J. Earl

194 citations0/0 files storedLondon Business School Review

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Digital Innovation in Industries Information Technology Governance and Strategy E-commerce and Technology Innovations

Abstract

For most firms, becoming an e‐business is an evolutionary journey. Partly descriptive and partly prescriptive, this article identifies six stages for this journey, each of them determining the course of the next. The article concludes with six lessons representing an essential agenda for evolving the business.

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