Risk as an Inherent Element in the Study of Crisis Communication

Steven J. Venette

43 citations0/0 files storedSouthern Communication Journal

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Public Relations and Crisis Communication Disaster Management and Resilience Risk Perception and Management

Abstract

Despite the fact that most Mississippians living on the gulf coast knew about the approach of Hurricane Katrina and had adequate time to evacuate, only one-third of that population left. Almost two-thirds of those who stayed indicated that they did so because they did not think the storm would be that bad (Harvard, 2006). Emergency risk messages that appeared in the most popular newspaper in the region attempted to communicate the grave danger of this massive storm. Unfortunately, these messages often relied on comparing the imminent threat to 1969's Hurricane Camille. If community members viewed Camille as causing few deaths or serious injuries, they would have little reason to accept evacuation as better than staying. This study analyzes emergency risk messages presented in the Biloxi Sun Herald and explains how people could construe an interpretation of reality that would lead them to remain in the path of one of the deadliest storms in American history.

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References

1983Experiential Learning : Experience as the Source of Learning and Development 1984Content Analysis: An Introduction to its Methodology.1967The Social Construction of Reality: A Treatise in the Sociology of Knowledge.2019Content Analysis: An Introduction to Its Methodology 1993The Collapse of Sensemaking in Organizations: The Mann Gulch Disaster 1971The New Rhetoric: A Treatise on Argumentation 2006Best Practices in Crisis Communication: An Expert Panel Process 1989Crisis Management: Planning for the Inevitable

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2014Risk Communication as Interacting Arguments: Viewing the L'aquila Earthquake Disaster Through the Message Convergence Framework 2019Strategic Message Convergence in Communicating Biosecurity: The Case of the 2013 Porcine Epidemic Diarrhea Virus 2011Cultural Experience as a (Critical) Factor in Crisis Communication Planning 2020Revisiting the Best Practices in Risk and Crisis Communication 2012Chaos Theory, Self-Organization, and Industrial Accidents: Crisis Communication in the Kingston Coal Ash Spill

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