Understanding and Using the Implicit Association Test: II. Method Variables and Construct Validity

Brian A. Nosek · Anthony G. Greenwald · Mahzarin R. Banaji

1,158 citations0/0 files storedPersonality and Social Psychology Bulletin

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Social and Intergroup Psychology Psychometric Methodologies and Testing Psychological Testing and Assessment

Abstract

The Implicit Association Test (IAT) assesses relative strengths of four associations involving two pairs of contrasted concepts (e.g., male-female and family-career). In four studies, analyses of data from 11 Web IATs, averaging 12,000 respondents per data set, supported the following conclusions: (a) sorting IAT trials into subsets does not yield conceptually distinct measures; (b) valid IAT measures can be produced using as few as two items to represent each concept; (c) there are conditions for which the administration order of IAT and self-report measures does not alter psychometric properties of either measure; and (d) a known extraneous effect of IAT task block order was sharply reduced by using extra practice trials. Together, these analyses provide additional construct validation for the IAT and suggest practical guidelines to users of the IAT.

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References

1998Measuring individual differences in implicit cognition: The implicit association test.1998Measuring individual differences in implicit cognition: The implicit association test.2013Handbook of Social Psychology 1995Implicit social cognition: Attitudes, self-esteem, and stereotypes.2003Understanding and using the Implicit Association Test: I. An improved scoring algorithm.2004Handbook of social psychology 1986On the automatic activation of attitudes.2000A model of dual attitudes.

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