Marketing to older consumers: a handbook of information for strategy development

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Consumer Behavior and Market Dynamics Consumer Behavior and Marketing Influence Technology Use by Older Adults

Abstract

Overview The Older Consumer Market Characteristics of Older Consumers Aging and Age-Related Changes Understanding Changes in Late Life The Older Consumer as an Information Processor Lifestyles Mass Media Use Expenditure and Consumption Patterns Shopping Behavior Product Acquisition and Consumption Vulnerability and Dis/Satisfaction Conclusions and Recommendations

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