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ArticleIncidence of Brand-Switching

Andrew S. C. Ehrenberg1968

Article1968

Incidence of Brand-Switching

Andrew S. C. Ehrenberg · Gerald J. Goodhardt

13 citations·0/0 files stored·Nature

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Consumer Market Behavior and Pricing Economics of Agriculture and Food Markets Consumer Behavior in Brand Consumption and Identification

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1966Progress on a Simplified Model of Stationary Purchasing Behaviour 1967A Review of Buyer Behavior 1968The Practical Meaning and Usefulness of the NBD/LSD Theory of Repeat-Buying

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1973Gamma Distribution in Consumer Purchasing

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Year1968

Typearticle

Published1968-10-19

VenueNature

ISSN-L0028-0836

Languageen

Citations13

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1038/220304a0

openalex_workW2036975243

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