The Practical Meaning and Usefulness of the NBD/LSD Theory of Repeat-Buying

A. S. C. Ehrenberg

26 citations0/0 files storedJournal of the Royal Statistical Society Series C (Applied Statistics)

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Forecasting Techniques and Applications

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A. S. C. Ehrenberg, The Practical Meaning and Usefulness of the NBD/LSD Theory of Repeat-Buying, Journal of the Royal Statistical Society. Series C (Applied Statistics), Vol. 17, No. 1 (1968), pp. 17-32

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