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Abstract This contribution focuses on the relationship between the urban milieu and high creativity firms, focusing on the videogames sector in Montreal. It reveals an organizational frame of a lack of large R&D departments and a lack of global networks of subsidiaries or partners through which firms access creative knowledge. None of these classical ways to enhance creativity is present. Instead, creativity relies on distributed and independent communities of knowing which generate, exploit, and develop a ‘creative slack’ as a source of growth for the firm. These communities find their source of inspiration and innovation in the fertile soil of a creative city.
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