A DSS for Market Analysis and New Product Design

Yannis Siskos · Nikolaos F. Matsatsinis

28 citations0/0 files storedJournal of Decision System

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Decision Support System Applications Competitive and Knowledge Intelligence Innovation Diffusion and Forecasting

Abstract

A system allowing managers to choose suitable strategies for the design of new products is presented. It is a decision support system but several improvements are proposed to incorporate partial expert systems for the completion of tasks such as choice of method for survey data analysis; guidance for market simulation; conclusions drawn from the application of data analysis methods and consumer behaviour analysis; and proposals for the choice of a suitable strategy for market penetration by new products. Experience with the system through its application to the design of a new product for a Greek company is presented.

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References

2000Marketing management: analysis. planning. implementation and control 1982Assessing a set of additive utility functions for multicriteria decision-making, the UTA method 1977The choice axiom after twenty years 1965Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data 1993Decision support and expert systems 1974Trade-Off Analysis of Consumer Values 1979Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review 1961Individual Choice Behaviour.

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2016Multiple Criteria Decision Analysis Software 1999Using artificial intelligence and visual techniques into preference disaggregation analysis: The MUDAS system 2016UTA Methods 1995Comparative Behavioural Analysis of European Olive Oil Consumers

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