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A DSS for Market Analysis and New Product Design
16 references·4 citing·48 second hop
A DSS for Market Analysis and New Product Design (1993)A DSS for Market Analysis and New Product…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Decision support and expert systems (1993)Decision support and expert s…A Knowledge-Based System for Advertising Design (1990)A Knowledge-Based System for …Developing Marketing Expert Systems: An Application to International Negotiations (1989)Developing Marketing Expert S…Decision support system concepts in expert systems: An empirical study (1988)Decision support system conce…Assessing a set of additive utility functions for multicriteria decision-making, the UTA method (1982)Assessing a set of additive u…Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review (1979)Multiattribute Approaches for…The choice axiom after twenty years (1977)The choice axiom after twenty…BRANDAID: A Marketing-Mix Model, Part 1: Structure (1975)BRANDAID: A Marketing-Mix Mod…Trade-Off Analysis of Consumer Values (1974)Trade-Off Analysis of Consume…Mathematical Programming Models for the Determination of Attribute Weights (1974)Mathematical Programming Mode…Sprinter Mod III: A Model for the Analysis of New Frequently Purchased Consumer Products (1970)Sprinter Mod III: A Model for…SPRINTER: a model for the analysis of new frequently purchased consumer products (1969)SPRINTER: a model for the ana…New Product Decisions: An Analytical Approach (1966)New Product Decisions: An Ana…Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data (1965)Analysis of Factorial Experim…Individual Choice Behaviour. (1961)Individual Choice Behaviour.UTA Methods (2016)UTA MethodsMultiple Criteria Decision Analysis Software (2016)Multiple Criteria Decision An…Using artificial intelligence and visual techniques into preference disaggregation analysis: The MUDAS system (1999)Using artificial intelligence…Comparative Behavioural Analysis of European Olive Oil Consumers (1995)Comparative Behavioural Analy…Design and Analysis of Industrial Experiments. (1955)Use of Half-Normal Plots in Interpreting Factorial Two-Level Experiments (1959)Integration theory and attitude change. (1971)The Subjective Workload Assessment Technique: A Scaling Procedure for Measuring Mental Workload (1988)Thirty Years of Conjoint Analysis: Reflections and Prospects (2001)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Conjoint Measurement for Quantifying Judgmental Data (1971)On the Design of Choice Experiments Involving Multifactor Alternatives (1974)Commercial use of conjoint analysis in Europe: Results and critical reflections (1994)Chapter 17 Contingent Valuation (2005)Comparison of Bayesian and regression approaches to the study of information processing in judgment (1971)The Theory of Buyer Behavior (1971)Elimination by aspects: A theory of choice. (1972)The Importance of Halo Effects in Multi-Attribute Attitude Models (1976)Structural Reliability and Stability of Nonmetric Conjoint Analysis (1982)Estimation of Attribute Weights from Preference Comparisons (1984)Conditional logit analysis of qualitative choice behavior (1972)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A General Approach to Product Design Optimization Via Conjoint Analysis (1981)The Innovation Diffusion Process in a Heterogeneous Population: A Micromodeling Approach (1990)The effect of online reviews on product sales: A joint sentiment-topic analysis (2018)Advances in Consumer Research (2025)Methods of Estimating Additive Utilities (1967)Decisions with Multiple Objectives—Preferences and Value Tradeoffs (1977)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Tentative guidelines to help choosing an appropriate MCDA method (1998)Belief rule-base inference methodology using the evidential reasoning Approach-RIMER (2006)MULTIPLE CRITERIA DECISION MAKING (MCDM) METHODS IN ECONOMICS: AN OVERVIEW / DAUGIATIKSLIAI SPRENDIMŲ PRIĖMIMO METODAI EKONOMIKOJE: APŽVALGA (2011)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data (1983)The Choice Theory Approach to Market Research (1986)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Visual Word Recognition of Single-Syllable Words. (2004)An Operations-Research Study of Sales Response to Advertising (1957)Price as an Indicator of Quality: Report on an Enquiry (1966)Industrial New Product Launch Strategies and Product Development Performance (1997)The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution (2000)Models and Managers: The Concept of a Decision Calculus (2004)Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship (2007)An integrated framework for project portfolio selection (1999)A design theory for systems that support emergent knowledge processes (2002)Application of multi-criteria decision making to sustainable energy planning—A review (2004)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Choice Functions and Revealed Preference (1971)Using a choice experiment to account for preference heterogeneity in wetland attributes: The case of Cheimaditida wetland in Greece (2006)Shortlist B: A Bayesian model of continuous speech recognition. (2008)
this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1982Assessing a set of additive utility functions for multicriteria decision-making, the UTA method1,091 cited
  • 1977The choice axiom after twenty years555 cited
  • 1965Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data510 cited
  • 1993Decision support and expert systems476 cited
  • 1974Trade-Off Analysis of Consumer Values433 cited
  • 1979Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review406 cited
  • 1961Individual Choice Behaviour.239 cited
  • 1975BRANDAID: A Marketing-Mix Model, Part 1: Structure208 cited
  • 1974Mathematical Programming Models for the Determination of Attribute Weights160 cited
  • 1989Developing Marketing Expert Systems: An Application to International Negotiations98 cited
  • 1990A Knowledge-Based System for Advertising Design82 cited
  • 1969SPRINTER: a model for the analysis of new frequently purchased consumer products73 cited
  • 1966New Product Decisions: An Analytical Approach67 cited
  • 1970Sprinter Mod III: A Model for the Analysis of New Frequently Purchased Consumer Products

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62 cited
  • 1988Decision support system concepts in expert systems: An empirical study32 cited
  • Cited by

    • 2016Multiple Criteria Decision Analysis Software53 cited
    • 1999Using artificial intelligence and visual techniques into preference disaggregation analysis: The MUDAS system47 cited
    • 2016UTA Methods39 cited
    • 1995Comparative Behavioural Analysis of European Olive Oil Consumers12 cited