Agencies, normative personalities and the Viable Systems Model

Abstract

Modelling the organization to enable purposeful analysis and diagnosis of its ills is often problematic. Beer's use of the Viable Systems Model (VSM) and its development as a methodology for analysis and diagnosis of organizational pathologies has been successful in exploring this, but viewing the organization as a personality provides additions control perspectives that are distinct from those identified by Beer. In this article the notion of normative personality is defined in terms of socio-cognitive processes operating through trait controls, and the resulting model is then related to the VSM.

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