MEASURING TOURIST SATISFACTION WITH MULTIPLE DESTINATION ATTRIBUTES

Metin Kozak

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Diverse Aspects of Tourism Research Customer Service Quality and Loyalty Culinary Culture and Tourism

Abstract

This study is an assessment of the findings of a single instrument distributed among four different groups of tourists visiting Mallorca (Spain) and Mugla (Turkey) in the summer of 1998. Its objective was to investigate the strength and importance of each destination attribute on the level of tourists' satisfaction and their intentions of recommendation and repeat visitation. The findings suggest that the impact of an attribute on the overall tourist satisfaction, the intention of recommendation, and repeat visiting is influenced by multiple attributes and differs from one customer group and from one destination to another.

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