Solo Holiday Travellers: Motivators and Drivers of Satisfaction and Dissatisfaction

Constanza Bianchi

132 citations0/0 files storedInternational Journal of Tourism Research

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Diverse Aspects of Tourism Research Recreation, Leisure, Wilderness Management Tourism, Volunteerism, and Development

Abstract

Abstract A growing number of people are travelling alone for holidays, yet limited research addresses this topic. This paper explores the main motivators and drivers of satisfaction and dissatisfaction for solo holiday travellers using a critical incident technique to collect and analyse data. The findings show that drivers of satisfaction for solo holiday travellers are more related to personal feelings of freedom, relaxation and discovery (personal factors) and interaction with other people (human interaction factors) than with holiday destination factors. Safety (a destination factor) and unfriendly service providers (a human interaction factor) are the main sources of dissatisfaction for solo holiday travellers. Copyright © 2015 John Wiley & Sons, Ltd.

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1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 2003Evolving to a New Dominant Logic for Marketing 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions 1954The critical incident technique.2007Service-dominant logic: continuing the evolution 2007Critical Incident Technique 1990The Service Encounter: Diagnosing Favorable and Unfavorable Incidents 1979Motivations for pleasure vacation

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