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A framework for brand revitalization through an upscale line extension

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2022

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Understanding the role of image, quality and price for developing prestigious mass brands

33 cited

2014Consumer-brand relationships in step-down line extensions of luxury and designer brands22 cited

2010Confucius Face Culture on Chinese Consumer Consumption Values toward Global Brands21 cited

2023Vertical line extension: a systematic review of research on upward and downward line extension18 cited

2019A Strategic Approach to the Consumer Perception of Brand on the Basis of Brand Awareness and Brand Loyalty15 cited

2010Regulatory focus as a determinant of brand value14 cited

2023Inherit or innovation? Research on the brand revitalisation of China time-honoured brands11 cited