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What Is in a Name? The Impact of Strategic Name Change on Student Enrollment in Colleges and Universities
15 references·3 citing·33 second hop
What Is in a Name? The Impact of Strategic Name Change on Student Enrollment in Colleges and Universities (1997)What Is in a Name? The Impact of Strategi…Digest of Education Statistics (2014)Digest of Education StatisticsPeterson's guide to four-year colleges, 1996 (1996)Peterson's guide to four-year…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Marketing research in a marketing environment (1990)Marketing research in a marke…New Product Preannouncing Behavior: A Market Signaling Study (1988)New Product Preannouncing Beh…The Strategic Role of Product Quality (1987)The Strategic Role of Product…The Strategic Role of Product Quality (1987)The Strategic Role of Product…Does it Pay to Change Your Company's Name? A Stock Market Perspective (1987)Does it Pay to Change Your Co…Asymmetric Information and Risky Debt Maturity Choice (1986)Asymmetric Information and Ri…Advertising as Information (1974)Advertising as InformationJob Market Signaling (1973)Job Market SignalingThe Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Market for "Lemons": Qual…Information and Consumer Behavior (1970)Information and Consumer Beha…Price as an Indicator of Quality: Report on an Enquiry (1966)Price as an Indicator of Qual…The College and the University (1908)The College and the UniversityThe educational placebo effect: branding higher education benefits student learning (2021)The educational placebo effec…Effect of Rebranding and Repositioning On Brand Equity Considering Brand Loyalty as a Mediating Variable (2014)Effect of Rebranding and Repo…Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University (2014)Applying brand management to …Determinants of corporate borrowing (1977)The Determination of Financial Structure: The Incentive-Signalling Approach (1977)Corporate financing and investment decisions when firms have information that investors do not have (1984)Some evidence on the uniqueness of bank loans (1987)Corporate Misreporting and Bank Loan Contracting (2007)Lending Relationships and Loan Contract Terms (2008)Crime and Punishment: An Economic Approach (1968)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Macroeconomics and Reality (1980)The Role of Market Forces in Assuring Contractual Performance (1981)Perceived service quality as a customer‐based performance measure: An empirical examination of organizational barriers using an extended service quality model (1991)The Financial Information Content of Perceived Quality (1994)Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation (2014)The emergence of gender differences in depression during adolescence. (1994)Teacher Quality and Student Achievement: A Review of State Policy Evidence (2000)Active learning increases student performance in science, engineering, and mathematics (2014)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Equilibrium in Competitive Insurance Markets: An Essay on the Economics of Imperfect Information (1976)Varieties of Capitalism (2001)Signaling Theory: A Review and Assessment (2010)The Evolution of Cooperation (1981)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Measuring Consumers' Willingness to Pay at the Point of Purchase (2002)How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches (2011)Contingent Valuation in Practice (2017)Student Ratings of College Teaching: Reliability, Validity, and Usefulness (1971)Academic Self-Efficacy as a Predictor of College Outcomes: Two Incremental Validity Studies (2005)Redefining Internationalization at Home (2015)
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References

  • 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism22,977 cited
  • 1973Job Market Signaling16,329 cited
  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 2014Digest of Education Statistics6,258 cited
  • 1970Information and Consumer Behavior5,796 cited
  • 1974Advertising as Information3,430 cited
  • 1986Asymmetric Information and Risky Debt Maturity Choice1,203 cited
  • 1908The College and the University665 cited
  • 1987The Strategic Role of Product Quality329 cited
  • 1966Price as an Indicator of Quality: Report on an Enquiry301 cited
  • 1988New Product Preannouncing Behavior: A Market Signaling Study289 cited
  • 1990Marketing research in a marketing environment272 cited
  • 1987Does it Pay to Change Your Company's Name? A Stock Market Perspective214 cited
  • 1987The Strategic Role of Product Quality199 cited
  • 1996Peterson's guide to four-year colleges, 199690 cited

Cited by

  • 2014Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University

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30 cited
  • 2014Effect of Rebranding and Repositioning On Brand Equity Considering Brand Loyalty as a Mediating Variable11 cited
  • 2021The educational placebo effect: branding higher education benefits student learning9 cited