From the Student Perspective: Why Enroll in an Introductory Marketing Course?

Biljana Jurić · Sarah Todd

12 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Marketing and Advertising Strategies Accounting Education and Careers

Abstract

This study investigates motivational dimensions underlying enrollment in an introductory marketing course and whether students' motivation differs with respect to their intention to major in marketing, year of study, gender, and age. Suggestions regarding marketing course content and teaching methods are made.

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1990Motivational and self-regulated learning components of classroom academic performance.1996Journal of higher education 2000Annual Meeting of the American Educational Research Association 1988Students' goal orientations and cognitive engagement in classroom activities.1990History of motivational research in education.1976Continuing Motivation: An Analysis of a Seldom Considered Educational Outcome 1982Motivation to learn 1978Sex Differences in College Major

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