Kindergartners’ understandings of television: A cross cultural comparison

Abstract

This study compared American and Israeli kindergartners’ understandings of television. Macrosystem cultural differences are applied to explain the differences in these children's viewing preferences, ability to distinguish between fantasy and reality characteristics of television, perceptions of news’ functions, and the purpose of commercials. Overall, the Israeli children in this study lag behind their American counterparts in the development of television literacy. However, they had much more knowledge about the news and its role in society. The argument advanced is that “television” as a medium may mean different things to different children growing up in different cultures.

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