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Bringing a Reality into the Classroom: The Team Approach to a Client-Financed Marketing Research Project
3 references·1 citing·11 second hop
Bringing a Reality into the Classroom: The Team Approach to a Client-Financed Marketing Research Project (1986)Bringing a Reality into the Classroom: Th…Choice Criteria Model for Selecting Live-Case Marketing Research Class Projects (1982)Choice Criteria Model for Sel…Commercial Marketing Reseachers' Evaluations of Academic Journals and Marketing Research Education (1981)Commercial Marketing Reseache…Client-Sponsored Projects in a Marketing Research Course (1981)Client-Sponsored Projects in …A "Real-World" Approach to Coursework in Sales Management (1990)A "Real-World" Approach to Co…Marketing Management: Analysis, Planning and Control (1973)Careers and Noncommunication: The Case of Academic and Applied Marketing Research (1976)Merit Myopia and business school faculty publications (1991)Bridging the academic/practitioner divide in marketing (2006)The marketing research curriculum: Closing the practitioner–academic gaps (2019)THE HUMAN SIDE OF ENTERPRISE (1985)Motivation and personality (1993)Motivation and Personality (1997)A Comparison of the Individual Proposal and the Team Project in the Marketing Research Course (1986)Measured Effectiveness of Client-Sponsored Consulting Projects in the Marketing Research Course (1987)The Project Approach to Teaching the Capstone Marketing Course (1990)
this work references cited by second hop

References

  • 1981Client-Sponsored Projects in a Marketing Research Course64 cited
  • 1981Commercial Marketing Reseachers' Evaluations of Academic Journals and Marketing Research Education20 cited
  • 1982Choice Criteria Model for Selecting Live-Case Marketing Research Class Projects12 cited

Cited by

  • 1990A "Real-World" Approach to Coursework in Sales Management6 cited

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