Information Literacy and the Marketing Curriculum: A Multidimensional Definition and Practical Application

Abstract

To help prepare students for an increasingly knowledge-based economy, developing students' information literacy should be a major objective of the marketing curriculum. Information literacy includes the ability to access, evaluate, integrate, and apply information to solve problems and gain new knowledge, using a wide variety of information sources, technologies, and methods. To develop this ability in students, we designed a 6-week group research project for a marketing strategy course that included library workshops, student-instructor conferences, and several assignments and tasks. The project develops the students' information literacy while strengthening their understanding of course content and applications.

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