Article1980

MARKET PENETRATION AND LOCATIONAL CONFLICT IN FRANCHISE SYSTEMS*

Richard E. Zeller · Dale D. Achabal · Lawrence A. Brown

103 citations0/0 files storedDecision Sciences

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Franchising Strategies and Performance Merger and Competition Analysis Supply Chain and Inventory Management

Abstract

Abstract This paper addresses the questions of market penetration and locational conflict in a franchise system of distribution. The models developed provide a means to evaluate alternative scenarios and the effects of various franchise policies. It is shown that the market penetration and location goals of the members of a franchise system coincide only under a very limited set of circumstances.

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References

1929Stability in Competition 1967Central Places in Southern Germany 1962Individual Choice Behavior 1931The law of retail gravitation 1974Power in a Channel of Distribution: Sources and Consequences 1975The Principle of Minimum Differentiation Reconsidered: Some New Developments in the Theory of Spatial Competition 1971Marketing Decision Making: A Model Building Approach 1974Parameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach

Cited by

2002Is bigger better?2000Plural forms in store networks: a model for store network evolution 1997Insights into Franchising: A Review of Empirical and Theoretical Perspectives 1984A Location Allocation Model for Facility Planning in a Competitive Environment 2012Location models and GIS tools for retail site location 1998Franchising configurations and transitions 1984The growth and performance of franchise systems: Company versus franchisee ownership

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