WHO'S GOT THE POWER?

Abstract

Over the last decades, media environments have become radically transformed. Among the most significant changes is the rise of interactive media technologies, which raise new questions about how influence over media content has changed. At the same time, changes in media technologies and how they may change the influence over the news should not be understood in isolation from other changes in media environments. Against this background, the purpose of this paper is to investigate how much influence journalists ascribe to different sets of actors; how they perceive changes over time; and whether journalists working with online publishing differ in these respects from other journalists. Among other things, the study shows that the most influential group is perceived to be journalists, followed by the audience and media owners. The group that is perceived to have increased their influence the most is media owners. All investigated groups—except journalists—are perceived to have increased their influence at least somewhat. The results are discussed in the light of research on how interactive media technologies may reshape the influence over the news.

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