Diversification Strategy of Global Media Conglomerates: Examining Its Patterns and Determinants

Sylvia M. Chan‐Olmsted · Byeng-Hee Chang

119 citations0/0 files storedJournal of Media Economics

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International Business and FDI Business Strategies and Innovation Innovation and Knowledge Management

Abstract

This article reviews the diversification patterns of the leading global media conglomerates and proposes an analytical framework for examining the factors that influence these strategic choices. Using a case study approach, we analyzed the top 7 global media conglomerates' product and international (geographic) diversification strategies. Combining both the industrial economics and resource-based view of strategic management, we further devise a system of determinants that might affect the extent, direction, and mode of diversification for global media conglomerates.

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References

1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1962Strategy and Structure: Chapters in the History of the American Industrial Enterprise 1997INTERNATIONAL DIVERSIFICATION: EFFECTS ON INNOVATION AND FIRM PERFORMANCE IN PRODUCT-DIVERSIFIED FIRMS.2004Management International Review 1994Measuring Competence? Exploring Firm Effects in Pharmaceutical Research 1985Diversification strategy, profit performance and the entropy measure 1996THE RESOURCE-BASED VIEW OF THE FIRM IN TWO ENVIRONMENTS: THE HOLLYWOOD FILM STUDIOS FROM 1936 TO 1965.

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