Differing Perceptions of Job Priorities for Marketing Educators

Harold B. Teer · Barry L. Wisdom

8 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Higher Education Governance and Development Evaluation of Teaching Practices

Abstract

This study tests the hypothesis that different perceptions of the relative importance of teaching, service, and research may exist between deans, marketing department heads, and marketing faculty at master's degree granting AACSB-accredited business schools. Findings indicate that significantly different perceptions of the marketing educator's role, both presently and desired, exist across organizational levels.

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1987Marketing Journal Hierarchies: Faculty Perceptions, 1986-87 1985Perceived Quality of Fifty Selected Journals: Academicians and Practitioners 19841984 AMA educators' proceedings 1985Expectations and Support for Scholarly Activity in Schools of Business 2012Research and Publication Programs in Collegiate Schools of Business : A Faculty Development Approach

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1992Teaching, Research, Service, and External Compensation Activities: Expected versus Actual Workstyles among Marketing Professors

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