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The effect of product placement on persuasion for mobile phone games

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References

2002The proceedings of the 2002 conference of the American Academy of Advertising49 cited

Cited by

2018Loyalty towards online games, gaming addiction, and purchase intention towards online mobile in-game features180 cited
2020Understanding consumers’ trust in social media marketing environment118 cited
2020Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames33 cited
2020Product Placement in Entertainment Industry: A Systematic Review30 cited
2017Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games21 cited
2015The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor19 cited
2017Product placement practices in prime-time television programmes in Hong Kong19 cited
2022Configurating product placement prominence on brand memory: what counts and what does not?12 cited
2019The interaction effect of placement characteristics and emotional experiences on consumers’ brand recognition10 cited

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