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Using Linkedin in the Marketing Classroom: Exploratory Insights and Recommendations for Teaching Social Media/Networking

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2015Engaging Students With Social Media54 cited
2023Digital Marketing and Analytics Education: A Systematic Review

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2015Update Status40 cited

2016Assessing students’ use of LinkedIn in a business and professional communication course31 cited

2017Using Twitter in the Marketing and Advertising Classroom to Develop Skills for Social Media Marketing and Personal Branding30 cited

2023The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry20 cited

2015Learning From the Experts: An Analysis of Résumé Writers' Self-Presentation on LinkedIn20 cited

2021Linked(In)g Sport Management Education with the Sport Industry: A Preliminary Study16 cited

2016Beyond resumes: LinkedIn for marketing educators16 cited

2017Helping Students Find Their Sweet Spot: A Teaching Approach Using the Sales Process to Find Jobs that Fit15 cited

2019The effect of cognitive absorption on marketing learning performance15 cited

2014Marketing Digital Offerings Is Different: Strategies for Teaching About Digital Offerings in the Marketing Classroom13 cited

2014Perspectives on Instructional Communication's Historical Path to the Future13 cited