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How public relations executives perceive and measure the impact of social media in their organizations
1 references·16 citing·55 second hop
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this work references cited by second hop

References

  • 2009The Effects of Blog-Mediated Public Relations (BMPR) on Relational Trust176 cited

Cited by

  • 2017Does Social Media Use Influence Entrepreneurial Opportunity? A Review of its Moderating Role151 cited
  • 2016Exploring the integration of social media within integrated marketing communication frameworks136 cited
  • 2015Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe122 cited
  • 2012Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis105 cited
  • 2014Negotiating crisis in the social media environment105 cited
  • 2014Public engagement in the W eb 2.0 era: Social collaborative technologies in a public sector context99 cited
  • 2014An overview of new media research in public relations journals from 1981 to 201492 cited
  • 2021Corporate Communication Through Social Networks: The Identification of the Key Dimensions for Dialogic Communication90 cited
  • 2016Digital activism: How social media and dissensus inform theory and practice89 cited
  • 2013Facing Facebook86 cited
  • 2014An Updated Examination of Social and Emerging Media Use in Public Relations Practice: A Longitudinal Analysis Between 2006 and 201466 cited
  • 2015Business reputation and social media: A primer on threats and responses62 cited

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  • 2018Public relations at the crossroads58 cited
  • 2019Does usage of enterprise social media affect employee turnover? Empirical evidence from Chinese companies57 cited
  • 2015Anti-social media: executive Twitter “engagement” and attitudes about media credibility52 cited
  • 2016Strategic Social Media Use in Public Relations: Professionals’ Perceived Social Media Impact, Leadership Behaviors, and Work-Life Conflict51 cited