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Investor perceptions of traditional and online channels

15 citations0/0 files storedCommunications of the ACM

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Digital Transformation in Financial Services Customer Service Quality and Loyalty Technology Adoption and User Behaviour

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How should financial service firms, online and off, adjust their customer-acquisition and -service strategies to reflect investors' changing expectations?

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1957A Theory of Cognitive Dissonance 2017A Theory of Cognitive Dissonance 1980Design and marketing of new products 1981Design and Marketing of New Products 1977Patterns of Investment Strategy and Behavior Among Individual Investors 2000The implications of online investing 1999Explaining Cybermediation: An Organizational Analysis of Electronic Retailing

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