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On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Behavior

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics

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Morris B. Holbrook, John O'Shaughnessy; On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Beh

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References

1963The Structure of Scientific Revolutions 1986Actual Minds, Possible Worlds.1981Reason, Truth and History 1961The Structure of Science 2016Hermeneutics and the Human Sciences 1984Beyond Objectivism and Relativism 1977Truth and Method 1954The Aim and Structure of Physical Theory

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1996Caring Consumers: Gendered Consumption Meanings and the Juggling Lifestyle 2013Sense of Place 1997The disciplinary dilemma of tourism studies 1995Methodology and Industrial Networks 1991Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapprochement 2010Psychological and cultural insights into consumption of luxury Western brands in India 2009L'ethnomarketing: un élargissement de la recherche en comportement du consommateur à l'ethnologie

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