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John O’Shaughnessy · Study
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Author
John O’Shaughnessy
20 works
· latest 2011
· 2 institutions
cluster: provisional
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17
i10
19
Citations
2,194
Works here
20
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11
Most cited in this library
Difference in Attribute Importance for Different Industrial Products
1974 · 355 citations
Treating the Nation as a Brand: Some Neglected Issues
2000 · 308 citations
Marketing, the consumer society and hedonism
2002 · 307 citations
The role of emotion in advertising
1984 · 296 citations
On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Behavior
1988 · 162 citations
Works
20 shown
Service‐dominant logic: a rejoinder to Lusch and Vargo's reply
European Journal of Marketing
·
2011
·
2 authors
35
citations
The service‐dominant perspective: a backward step?
European Journal of Marketing
·
2009
·
2 authors
70
citations
Interpretation in Social Life, Social Science, and Marketing
Routledge eBooks
·
2009
·
1 author
·
book
13
citations
Reply to criticisms of marketing, the consumer society and hedonism
European Journal of Marketing
·
2007
·
2 authors
·
other
26
citations
The Marketing Power of Emotion
·
2002
·
2 authors
·
book
40
citations
Marketing, the consumer society and hedonism
European Journal of Marketing
·
2002
·
2 authors
307
citations
Postmodernism and Marketing: Separating the Wheat from the Chaff
Journal of Macromarketing
·
2002
·
2 authors
31
citations
Treating the Nation as a Brand: Some Neglected Issues
Journal of Macromarketing
·
2000
·
2 authors
308
citations
Explaining Buyer Behavior
·
1992
·
1 author
·
book
61
citations
Emotion: A Multidisciplinary Approach
·
1992
·
1 author
·
chapter
1
citations
Towards a new way to measure power: Applying conjoint analysis to group decisions
Marketing Letters
·
1989
·
2 authors
11
citations
On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Behavior
Journal of Consumer Research
·
1988
·
2 authors
162
citations
Why people buy
·
1987
·
1 author
·
book
93
citations
Marketing Concept and Customer Orientation
European Journal of Marketing
·
1986
·
3 authors
61
citations
Using versus Choosing: The Relationship of the Consumption Experience to Reasons for Purchasing
Springer eBooks
·
1986
·
3 authors
·
chapter
52
citations
The role of emotion in advertising
Psychology and Marketing
·
1984
·
2 authors
296
citations
Competitive Marketing: A Strategic Approach
·
1984
·
1 author
·
book
128
citations
What are business schools doing for business?
Business Horizons
·
1983
·
3 authors
22
citations
Decision Criteria Used in Buying Different Categories of Products
Journal of Purchasing and Materials Management
·
1982
·
2 authors
122
citations
Difference in Attribute Importance for Different Industrial Products
Journal of Marketing
·
1974
·
2 authors
355
citations