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Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services
2 references·16 citing·52 second hop
Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services (1991)Applying latent trait analysis in the eva…INDIVIDUAL INVESTOR RISK AVERSION AND INVESTMENT PORTFOLIO COMPOSITION (1975)INDIVIDUAL INVESTOR RISK AVER…Some latent trait models and their use in inferring an examinee's ability (1968)Some latent trait models and …Opportunities for Innovation in the Delivery of Interactive Retail Services (2010)Opportunities for Innovation …The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development (2009)The differing and mediating r…Cross-buying in retailing: Drivers and consequences (2008)Cross-buying in retailing: Dr…Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness (2007)Why sales reps should welcome…Forward-Looking Focus (2006)Forward-Looking FocusReducing Adverse Selection through Customer Relationship Management (2005)Reducing Adverse Selection th…Optimizing the Marketing Interventions Mix in Intermediate-Term CRM (2005)Optimizing the Marketing Inte…Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services (2005)Cross-Selling Sequentially Or…Choice Models and Customer Relationship Management (2005)Choice Models and Customer Re…Country and consumer segmentation: multi-level latent class analysis of financial product ownership (2004)Country and consumer segmenta…Product Complements and Substitutes in the Real World: The Relevance of “Other Products” (2003)Product Complements and Subst…An intelligent system for customer targeting: a data mining approach (2003)An intelligent system for cus…Next-product-to-buy models for cross-selling applications (2002)Next-product-to-buy models fo…Linking Customer Assets to Financial Performance (2002)Linking Customer Assets to Fi…The impact of satisfaction and payment equity on cross-buying (2001)The impact of satisfaction an…Predicting customer potential value an application in the insurance industry (2001)Predicting customer potential…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1968Some latent trait models and their use in inferring an examinee's ability1,998 cited
  • 1975INDIVIDUAL INVESTOR RISK AVERSION AND INVESTMENT PORTFOLIO COMPOSITION500 cited

Cited by

  • 2009The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development436 cited
  • 2001The impact of satisfaction and payment equity on cross-buying276 cited
  • 2005Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services235 cited
  • 2001Predicting customer potential value an application in the insurance industry234 cited
  • 2002Linking Customer Assets to Financial Performance207 cited
  • 2003Product Complements and Substitutes in the Real World: The Relevance of “Other Products”192 cited
  • 2005Optimizing the Marketing Interventions Mix in Intermediate-Term CRM191 cited
  • 2007Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness186 cited
  • 2008Cross-buying in retailing: Drivers and consequences184 cited
  • 2005Choice Models and Customer Relationship Management178 cited
  • 2005Reducing Adverse Selection through Customer Relationship Management178 cited
  • 2006Forward-Looking Focus165 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2010Opportunities for Innovation in the Delivery of Interactive Retail Services163 cited
  • 2002Next-product-to-buy models for cross-selling applications161 cited
  • 2003An intelligent system for customer targeting: a data mining approach160 cited
  • 2004Country and consumer segmentation: multi-level latent class analysis of financial product ownership152 cited