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Harnessing marketing automation for B2B content marketing · Study

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ArticleHarnessing marketing automation for B2B content marketing

Joel Mero2015

Article2015

Harnessing marketing automation for B2B content marketing

429 citations·0/0 files stored·Industrial Marketing Management

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Digital Marketing and Social Media Marketing and Advertising Strategies Digital Innovation in Industries

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 429 citations exist upstream.

References

1984Case Study Research: Design and Methods 1988Qualitative Data Analysis: A Methods Sourcebook 2007Theory Building From Cases: Opportunities And Challenges 2002Qualitative research & evaluation methods 1986Qualitative Data Analysis: A Sourcebook of New Methods 1986The Elaboration Likelihood Model of Persuasion 1986Case study research: Design and methods 2011Social media? Get serious! Understanding the functional building blocks of social media

Cited by

2020The digital marketing capabilities gap 2016How social media applications affect B2B communication and improve business performance in SMEs 2017Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler 2019Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling 2020Digital marketing for B2B organizations: structured literature review and future research directions 2021Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review 2021Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches 2017Social media research in the industrial marketing field: Review of literature and future research directions

Details

Year2015

Typearticle

Published2015-08-05

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations429

Files0 public / 0

ShelfDigital Marketing and Social Media

Identifiers

doi10.1016/j.indmarman.2015.07.002

openalex_workW1114177902

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