Accessibility and stability of predictors in the theory of planned behavior.

Jörg Doll · Icek Ajzen

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Behavioral Health and Interventions Decision-Making and Behavioral Economics Social and Intergroup Psychology

Abstract

To test the propositions that an attitude's ability to predict behavior is influenced by its temporal stability and by its accessibility in memory, 75 students were given direct or indirect experience with 6 video games and fun or skill instructions. They completed a computer-administered questionnaire before and after a free-play period. On the basis of Ajzen's (1988) theory of planned behavior, time played with each game was correlated with attitudes, perceived behavioral control, and intentions with respect to playing each game

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References

1991The theory of planned behavior 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1980Understanding Attitudes and Predicting Social Behavior 1985From Intentions to Actions: A Theory of Planned Behavior 1994The magical number seven, plus or minus two: Some limits on our capacity for processing information.1988Attitudes, Personality and Behavior 1986Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control 1985Action control : from cognition to behavior

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1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 1997ATTITUDES AND ATTITUDE CHANGE 2006Forming attitudes that predict future behavior: A meta-analysis of the attitude-behavior relation.1992The generality of the automatic attitude activation effect.1999Implementation intentions and repeated behaviour: augmenting the predictive validity of the theory of planned behaviour

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