Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Branding higher education: illusion or reality?

6 references·14 citing·38 second hop

FromToDepth

this work references cited by second hop

References

1995Strategic Marketing for Educational Institutions821 cited
1999Realizing the University in an Age of Supercomplexity818 cited
1994Marketing Management and Strategy496 cited
2004Managing successful universities398 cited
2013Marketing Management and Strategy273 cited
2002The 22 immutable laws of branding : how to build a product or service into a world-class brand49 cited

Cited by

2015Branding of Flemish higher education institutions: a strategic balance perspective57 cited
2010Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation51 cited
2014Leadership and branding in business schools: a Bourdieusian analysis37 cited
2014Swayed by the logo and name: does university branding work?37 cited
2012University Branding: A Myth or a Reality37 cited
2008External perceptions of successful university brands31 cited
2016Marketing strategies of United Kingdom universities during clearing and adjustment28 cited
2019Does the Type of Degree Predict Different Levels of Satisfaction and Loyalty? A Brand Equity Perspective24 cited
2010Descriptive Evidence on the Role of Corporate Brands in Marketing Higher Education Services

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

22 cited

2011The Influence of Brand Personality Dimensions on Brand Identification and Word-of-Mouth: The Case Study of a University Brand in Thailand21 cited

2015Marketing in the Australian higher education sector17 cited

2019Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance15 cited

2011A causal model predicting student intention to enrol moderated by university image: using strategic management to create competitive advantage in higher education15 cited

2017Organizacijų valdymas neapibrėžtumų aplinkoje: teorija ir praktika9 cited