Changes in Person Perception as a Function of Dress

P. Nicholas Hamid

36 citations0/0 files storedPerceptual and Motor Skills

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Evolutionary Psychology and Human Behavior Social and Intergroup Psychology Consumer Perception and Purchasing Behavior

Abstract

8 photographs of adolescents under 4 conditions of dress were rated by 30 male and 30 female students on 10 concepts. An analysis of variance showed extreme responding in rating the opposite sex, but the major proportion of variance was attributable to this effect in interaction with dress condition.

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1962Statistical principles in experimental design.

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1968Style of Dress as a Perceptual Cue in Impression Formation

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