Article1995

Enduring Involvement with Shopping

Michelle Bergadaà · Corrine Faure · Jean Perrien

63 citations0/0 files storedThe Journal of Social Psychology

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Abstract

The concept of involvement with respect to shopping was explored. A test to distinguish enduring versus situational involvement with shopping was developed and administered to a representative sample of 712 French adults. Four dimensions of involvement were defined: leisure, economic, social, and apathetic. Two sets of variables, sociodemographics and locus of control, were tested as potential antecedent conditions to enduring involvement. The results confirmed that enduring involvement with shopping is a four-dimensional construct, although cluster analysis yielded four different patterns of involvement with shopping that were a combination of the aforementioned dimensions.

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References

1957A Theory of Cognitive Dissonance 2017A Theory of Cognitive Dissonance 2025Advances in Consumer Research 1965A Theory of the Allocation of Time 1981Personal involvement as a determinant of argument-based persuasion.1979Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.1954City Shoppers and Urban Identification: Observations on the Social Psychology of City Life 1985Selected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement

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