Home/Author

Jean Perrien

17 works· latest 2012· 1 institutionscluster: provisional

h-index15

i1016

Citations1,187

Works here17

Most cited in this library

Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model2012 · 263 citations
The meaning of a marketing relationship: A pilot study1995 · 137 citations
The implementation of relationship marketing in commercial banking1993 · 106 citations
Dissolution of a relationship: The salesforce perception1995 · 103 citations
Relationship Marketing and Commercial Banking: A Critical Analysis1992 · 84 citations

Works

17 shown

Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model

Journal of Business Research·2012·3 authors·review

263citations

Les facteurs expliquant la confiance du consommateur lors d’un achat sur un site marchand : une étude exploratoire

Décisions Marketing·2004·2 authors

47citations

Les déterminants de la fidélité des clients commerciaux dans l'industrie bancaire canadienne

Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration·2003·3 authors

28citations

Les déterminants de la confiance du consommateur lors d’un achat sur un site marchand : proposition d’un cadre conceptuel préliminaire

RePEc: Research Papers in Economics·2003·2 authors·preprint

9citations

Reconciliating Literature About Client Satisfaction and Perceived Services Quality

Journal of Professional Services Marketing·2000·3 authors

43citations

Explaining and Evaluating the Implementation of Organizational Relationship Marketing in the Banking Industry

Journal of Business Research·1999·2 authors

Exploring the Persuasive Effects of a Commercial For a Pharmaceutical Product: the Elderly Vs. Young Adults

OpenGrey (Institut de l'Information Scientifique et Technique)·1998·3 authors

10citations

Relational contract norms and the effectiveness of commercial banking relationships

International Journal of Service Industry Management·1997·2 authors

71citations

Research on service quality evaluation: evolution and methodological issues

Journal of Retailing and Consumer Services·1996·3 authors

28citations

Dissolution of a relationship: The salesforce perception

Industrial Marketing Management·1995·2 authors

103citations

Enduring Involvement with Shopping

The Journal of Social Psychology·1995·3 authors

63citations

The meaning of a marketing relationship: A pilot study

Industrial Marketing Management·1995·2 authors

137citations

The implementation of relationship marketing in commercial banking

Industrial Marketing Management·1993·3 authors

106citations

Relationship Marketing and Commercial Banking: A Critical Analysis

International Journal of Bank Marketing·1992·3 authors

84citations

Segmentation of Bank Commercial Markets

International Journal of Bank Marketing·1989·3 authors

48citations

Advertisers and the Factual Content of Advertising

Journal of Advertising·1985·3 authors

34citations